About Turfpal
We make golf course management simple by turning course knowledge and data into one shared picture — for the course manager, the general manager and the board.
Why we built Turfpal
We don't believe the problem is simply a lack of data. The deeper problem is how organisations turn knowledge and data into decisions. Turfpal is built around that connection.
4+ Years
Working with turf
100+
Happy teams
Simple Tools
We build easy-to-use tools that help you get real work done.
Save Resources
We help you use less water and chemicals while getting better results.
Listen to Users
We build what you tell us you need, and keep improving based on your feedback.
Better Every Day
We keep making our tools better and simpler to use.
Our Story
Turfpal started in 2021 when turf experts and tech developers decided to build better tools for greenkeepers. We knew daily turf management could be simpler and more effective with the right technology. So we created tools that actually help you get the job done better.
Turfpal was built by people who've spent 40+ years managing golf courses in the Nordics — not a generic software team guessing at the problem. What started as a way to solve our own problem on the course became a shared management picture for the course manager, leadership and the board.
We want to make turf management simpler for everyone, helping create better playing surfaces while using less resources, while still complying with industry standards and regulations.
Turfpal by the Numbers
4+
Years Working with Turf
100+
Happy Teams
15+
Countries
30%
Time Saved
Our Journey
Key moments in our story of making turf management simpler
2021
Started Turfpal
2022
Built our first lighting systems
2022
Added turf management tools
2023
Now used in 30 countries
2024
Made everything simpler to use
2025
Released mobile app
2025
Reached 100+ happy teams
Our Core Values
Make Things Better
We create tools that solve real problems in your daily work.
Work Smarter
We help you save time and resources while getting better results.
Keep Learning
We keep learning about turf care and technology to serve you better.
Team Up
We work closely with greenkeepers to build tools that actually help.
Meet Our Team
The people behind Turfpal—combining turf expertise with technical innovation to build tools that make your work simpler.
Tess
•Customer Relations Specialist
“Your first point of contact, available around the clock to answer questions, provide instant support, and connect you with the right team member for your needs.”
Heidi C. Wullum
•CEO
“Leading Turfpal's strategic vision and operations, driving innovation to make turf management accessible and efficient for professionals worldwide.”
Atle Hansen
•COO
“Leveraging decades of turf management expertise to ensure our platform addresses real-world challenges faced by groundskeepers and facility managers.”
Harald Tveit
•Chief Growth Officer
“Spearheading business development and strategic partnerships to expand Turfpal's presence across international markets and industry sectors.”
Steffen Soma
•CTO
“Architecting scalable technical solutions and leading product development to deliver intuitive, powerful tools for modern turf management.”
Peter Olsson
•Nordic Sales Manager
“Helping Nordic golf clubs find practical solutions that simplify daily operations and support better decisions.”
Daniel Vier
•Lead Product Engineer
“Developing simple, reliable tools that help greenkeepers, managers and boards work together, see the full picture and make better decisions.”
Pål Morterud
•Customer Success Manager
“Ensuring exceptional client experiences by providing dedicated support and guidance to help customers maximize value from the Turfpal platform.”
Want backup?
We'll walk you through how other clubs are using Turfpal to turn course complexity into clear decisions — tailored to your role.
